<p><strong>Protected SEM Bidding Keywords:</strong></p>
<p>Publishers are prohibited from bidding on any of Advertiser's branded keywords for search marketing campaigns, examples of keywords that must be negative matched:</p>
<p>Atlas.ti, atlasti.com</p>
<p>Bidding on Advertiser's trademark terms, including any variations or misspellings, is strictly prohibited.</p>
<p><strong>Protected Trademark in Advertising Text:</strong></p>
<p>Publishers are prohibited from using any of the Advertiser’s trademark terms in advertising text unless explicitly approved authorized to do so by the Advertiser.</p>
<p>Trademark Authorized Publishers may use the Advertiser’s trademark terms in ad text if they meet the following requirements:</p>
<ol>
<li>
<p>The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) products or services, components, replacement parts, or compatible products or services corresponding to the trademark.</p>
</li>
<li>
<p>The landing page must clearly provide a way to purchase the products or services or display commercial information about them, such as rates or prices.</p>
</li>
</ol>
<p><strong>Coupons and Promotional Codes</strong></p>
<p>Publishers may only use coupons and promotional codes that are provided exclusively through the Performance Marketing Program or have been sent to them.</p>
<p>Discount values advertised must not exceed discount values presented by Advertiser</p>
<p>Non-commissionable Items</p>
<p>Publishers may only promote products that are part of their commission settings. Any products promoted outside of this will not be credited for.</p>
<p>Backup discs and other physical fulfillments are not commissionable</p>
<p>Violation of Terms</p>
<p>If a publisher is responsible for any fraudulent activities, they will be rejected from the program</p>
<p>A publisher will be rejected from the program if found promoting:</p>