<p>Welcome to the Moz Affiliate Program! To ensure a successful and ethical promotion of Moz’s products and services, please adhere to the following promotional guidelines. These guidelines are designed to maintain the integrity of our brand and ensure compliance with legal standards.</p>
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<p>Use Approved Creatives: Utilize only the banners, logos, and promotional materials provided in the affiliate dashboard. Do not alter any Moz trademarks or branding elements without prior approval. </p>
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<p>Maintain Brand Voice: Ensure that all communications about Moz reflect our brand voice and values. Maintain professionalism and accuracy in all content. </p>
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<p>Honest Representation: Provide accurate and honest information about Moz’s products and services. Avoid making false or exaggerated claims. </p>
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<p>FTC Compliance: Clearly disclose your affiliate relationship with Moz in all promotions to comply with the Federal Trade Commission (FTC) guidelines. For example, use disclosures such as “This post contains affiliate links. I may receive a commission for purchases made through these links.” </p>
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<p>Content Marketing: Creation and sharing of online materials including blogs and online comparisons </p>
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<p>Reviews and Testimonials: Share genuine reviews and testimonials based on personal experience with Moz products. </p>
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<p>Educational Content: Create informative content, such as how-to guides, tutorials, and case studies, that provides value to your audience. </p>
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<p>Social Media: </p>
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<p>Transparency: Clearly disclose your affiliate relationship in social media posts.</p>
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<p>Engagement: Engage with your followers by answering questions and providing useful insights about Moz products. </p>
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<p>Email Marketing: </p>
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<p>Consent: Only send marketing emails to recipients who have explicitly opted in to receive communications from you. </p>
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<p>Disclosure: Include a clear affiliate disclosure in your emails. </p>
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<p>No Misleading Claims: Do not use deceptive or misleading claims about Moz products and services. </p>
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<p>No Spam: Avoid using unsolicited commercial emails (spam) or other intrusive marketing methods. </p>
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<p>No Infringement: Do not bid on Moz’s trademarks or any variations or misspellings thereof on any pay-per-click (PPC) search engines.</p>
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<p>No Cookie Stuffing: Refrain from using cookie stuffing techniques that set the tracking cookie without the user’s knowledge. </p>
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<p>No Trademark Bidding: Do not bid on Moz trademarks or brand terms, including “Moz,” “Moz.com,” or any variations or misspellings. </p>
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<p>Negative Keywords: Add Moz trademarks and related terms as negative keywords in your PPC campaigns to prevent your ads from appearing for those searches. </p>
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<p>GDPR Compliance: Ensure your promotional practices comply with the General Data Protection Regulation (GDPR) if you are targeting EU residents. </p>
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<p>Privacy Policies: Include a privacy policy on your website that explains how you collect, use, and protect user data. </p>
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<p>Quality Traffic: Focus on driving high-quality, relevant traffic to Moz. Avoid using low-quality traffic sources or fraudulent methods. </p>
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<p>Reporting Issues: Report any technical issues or suspicious activity related to your affiliate links to the Moz affiliate support team promptly. </p>
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<p>Stay Updated: Keep up with Moz’s latest updates, features, and promotions. Regularly review Moz’s blog and newsletters for new information. </p>
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<p>Feedback: Provide feedback to Moz on how we can improve the affiliate program and promotional materials. </p>
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<p>Accurate Representation: Ensure all information provided in the application is true, accurate, and complete.</p>
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<p>- Compliance: Adhere to all applicable laws, rules, and regulations, including but not limited to the <a href="https://www.ftc.gov/business-guidance/advertising-marketing" rel="nofollow">Federal Trade Commission (FTC) guidelines.</a> <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32016R0679" rel="nofollow">General Data Protection Regulations </a>(GDPR), <a href="https://oag.ca.gov/privacy/ccpa" rel="nofollow">California Consumer Privacy Act</a> (CCPA).</p>
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<p>- Marketing Practices: Use ethical and professional marketing practices, avoiding false or misleading claims about Moz products and services.</p>
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<p>- Non-Spam Policy: Avoid using unsolicited commercial email (spam) or other intrusive advertising methods to promote Moz.</p>
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<p>- Brand Integrity: Use only approved marketing materials provided by Moz, and do not alter any trademarks, logos, or banners without written consent.</p>
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<p>If an affiliate is found not to be adhering to these guidelines or participating in any prohibited activities the Moz affiliate program reserves the right to terminate the partnership at any time without notice.</p>
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<p>Prohibited Activities</p>
<p>Affiliates may not:</p>
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<p>- Bid on Moz’s trademarks or any variation or misspelling thereof on any pay-per-click (PPC) search engine.</p>
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<p>- Use cookie stuffing techniques that set the tracking cookie without a user’s knowledge (e.g., iframe).</p>
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<p>- Engage in any behavior that Moz deems harmful to its brand, reputation, or customer relationships.</p>
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<p dir="ltr" style="text-align:start; -webkit-text-stroke-width:0px; margin-top:0pt; margin-bottom:0pt"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><span style="line-height:1.38"><span style="font-size:10pt"><span style="font-family:Lato, sans-serif"><span style="color:#000000"><span style="font-variant-numeric:normal"><span style="font-variant-east-asian:normal"><span style="font-variant-alternates:normal"><span style="vertical-align:baseline">About Moz: Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free 30-day trial today!</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>