<p>OOFOS's story begins when a team of footwear veterans, from the athletic shoe boom of the ’70s and ’80, come together with a shared purpose. They notice that athletic shoes all do the exact same thing— spring you forward by offering rebound and energy  ...
<p>OOFOS's story begins when a team of footwear veterans, from the athletic shoe boom of the ’70s and ’80, come together with a shared purpose. They notice that athletic shoes all do the exact same thing— spring you forward by offering rebound and energy return. But why not a material that could do the opposite? Absorb shock and facilitate recovery after an intense workout on hard surfaces. Determined to create a new category of footwear, our founders first set out to find a new type of material. This was how OOFOS born and it continues to innovate in service of the brand promise, expanding styles and models of footwear designed to make yOO feel better.</p>
